The Outbound dashboard helps you monitor and optimize your team’s outbound calling activity, empowering sales and outreach teams to improve connection rates, drive more meaningful conversations, and generate more opportunities.
IMPORTANT:
The Outbound+ dashboard (available with the Analytics+ add-on) includes additional metrics and visualizations, such as an interactive heatmap to pinpoint peak unanswered call times and drill down into each timeslot. Learn more about in our article Analytics+: Outbound+ dashboardWho can access it
The Outbound dashboard is available to:
Admins and Supervisors only.
Professional plan customers.
The data shown may be restricted based on your number and team permissions. Please visit our article Understanding permissions in Analytics for more details.
What you can do with this dashboard
With the Outbound dashboard, you can:
Measure outbound activity and connection success rates.
Identify top-performing reps and those needing support.
Monitor whether call volumes and conversation durations are aligned with your goals.
Adjust outbound strategies based on performance data (for example, modify call times or call lists to increase connect rates).
Overview of sections in this dashboard
- Overview: Assess your team’s outbound performance at a glance. Understand call volume, connection success, and average call length.
- Monitor trend over time: Identify how your team’s outbound performance evolves over time. Detect peaks or dips in call activity and success rates to optimize planning and strategy.
Key terminology
For definitions of key terms used in this dashboard, refer to the article Analytics: Terms. You can also find a quick definition of each KPI or graph in its tooltip.
NOTE:
In this context, connected outbound calls refers to outbound calls where the recipient or their voicemail system was successfully reached.General tips
| Tip | Description |
|---|---|
| Hide and show elements of a graph | Click directly on the legend to hide a metric. Click again to display it. |
| Sort data tables | Click any column header to sort the data. |
| Export | Learn how to export your data in our article Export data options in Aircall Analytics. |
| Tooltips | Hover over the “ℹ” icon for quick in-dashboard guidelines. |
| Data limits | Tables can display up to 5,000 entries. Use filters to narrow your search. |
Filters
Use the filters at the top of the page to refine the data displayed in charts and tables. For general guidance on using filters, see Applying filters (other dashboards).
| Filter | Description |
|---|---|
| Date | Defines the date range of data shown. Includes calls or user events that began within this range. |
| Date breakdown | For timeline graphs, choose how to group data (hourly, daily, weekly, or monthly). |
| Timezone | Determines the timezone for the selected date and hours. |
| Users | Filters data to specific users. |
| Users belonging to team | Displays calls/events for users in the selected team at the time of the event. Missed inbound calls are excluded. |
| Numbers | Filters calls by selected phone numbers (outbound or inbound). |
| Tags | Filters data by one or more tags applied to calls. Calls without selected tags are excluded. |
| Min connected outbound in call time (sec) |
This filter only applies to metrics related to connected outbound calls. Filters connected outbound calls longer than a defined number of seconds. Default is 0. This filter can be used, for example, to focus on outbound calls that resulted in a meaningful conversation between the user and the recipient. In other dashboards, it is also referred to: Min Outbound In Call Time (sec). |
| Campaign | Filters data by one or more outbound campaigns. Only available when Outbound Campaigns is enabled on your account. |
TIP:
Use the **Tags** filter to track outcomes like Demo booked, Not reached, or Pitched. This helps visualize meaningful results in the dashboard.
Navigating the Outbound dashboard
Overview
Use this section to assess outbound activity at a glance. Top KPIs provide a quick situational assessment: How many calls have my users attempted?, How many were successfully connected?, How long are my users’ outbound calls?
- Key performance indicators (KPIs)
All filters apply unless noted on a metric’s tooltip.
| Metric/Chart | Description | Type | Calculation / Notes |
|---|---|---|---|
| Outbound calls | Total number of outbound calls, connected or not, any duration. | Number | Count of outbound calls. Useful for team activity/productivity. (The Min connected… filter does not apply.) |
| Outbound calls (connected calls > x sec) | Total number of connected outbound calls where in-call time > x seconds. | Number | Set x with Min connected outbound in call time (sec). |
| % Outbound calls (connected calls > x sec) | Percentage of outbound calls that were connected > x sec. | Percentage | (Connected outbound calls > x sec) / (Outbound calls). Shows effort needed to reach a meaningful conversation. |
| Avg in call time (connected calls > x sec) | Average in-call time for connected outbound calls > x sec. | Duration | Sum of in-call time (connected > x sec) / Count of connected > x sec. Helps plan staffing and talk-time expectations. |
| Total connected time | Total talk time across all connected outbound calls. | Duration | Excludes calls tagged as Voicemail Drop. |
TIP:
Use the **Min connected outbound in call time (sec)** filter to define what counts as a meaningful conversation.
If you want to see a list of metrics and attributes used in Aircall's analytics dashboards, please visit our article Analytics: Metrics and Analytics: Call attributes.
Monitor trend over time
This section helps you evaluate your outbound team’s performance trends. Track how call activity and connection quality evolve week over week or month over month, and identify peak or low-performing periods.
| Metric/Chart | Description |
|---|---|
| Outbound calls | Total outbound calls made within each time period. |
| Outbound calls connected > x sec | Number of outbound calls where conversation time exceeded x seconds. |
| % Outbound calls connected > x sec | Percentage of meaningful outbound conversations compared to all outbound calls for the period. |
NOTE:
Refer to the metrics listed in the Overview section for detailed definitions and calculation methods.By monitoring both your overall call volume and connection quality, the Outbound dashboard helps you identify what’s working, uncover improvement areas, and build a data-driven outbound strategy that boosts efficiency and results.
Activity by phone line
The Activity by phone line table shows outbound call volume broken down by individual phone number, helping you identify which lines are driving the most activity and spot potential spam risk patterns.
This table is useful for spam management: if a specific number is generating a high volume of unconnected outbound calls, you can investigate and take action before it affects deliverability.
| Metric | Description |
|---|---|
| Number | The phone number used to make the outbound call. |
| Line | The name of that number in Aircall. |
| Outbound calls | Total outbound calls made from this number, connected or not. |
| Connected outbound calls > x sec | Number of outbound calls from this number where in-call time exceeded the threshold set in the Min connected outbound in call time (sec) filter. |
| % Connected outbound calls | Percentage of outbound calls from this number that connected above the defined threshold. |
NOTE: The Activity by phone line table does not include in-call time metrics. For in-call time analysis by phone line, use the Outbound+ dashboard (available with the Analytics+ add-on).